Hi, I’m Ashley Westrich.

An aura photographer once told me that I have “a thousand ideas a day.” While I’ve never actually counted, I can attest to the endless stream of inspiration and creative output that is my everyday experience.

With a diverse background spanning fine art, art history, brand strategy and graphic design—and a deep love for interiors—I've spent my life bringing ideas to life.

My creative pursuits began in childhood with an innate enthusiasm for art—exploring different mediums and techniques and putting to paper what I saw in the world. This inclination led me to an art history major in college, which enriched my perspective on visual expression across time periods and cultures.

After college, I worked as a brand strategist at a prominent advertising agency, blending my creative sensibilities with analytical thinking. While there, I studied behavioral insights (psychology was my other undergrad major) and market trends and developed a strong understanding of storytelling and the value of genuine connection.

When I felt the pull to create visually again, I returned to graduate school, earning a Master’s degree in communications design from Pratt Institute. From conceptualizing meaningful logos to building immersive brand experiences to designing wedding invitations for family and friends, I've always believed that good design has the power to elicit emotions and leave a lasting impression.

Through it all, I have found immense joy in the world of interior design and the magic that comes from transforming spaces. As a child, I restyled my bookshelves on a monthly basis and checked out interior design books from the library. As an adult, I’ve renovated my homes from the inside out—and still love a pretty interior design book. I seek to create homes that merge the aspirational and the authentic—that are as functional and comfortable as they are beautiful and evocative.

Whether you're here to explore my work, discuss potential collaborations or simply share a mutual love for creativity, I'm excited to connect with you. Let's make something extraordinary together!

Alum: Pratt Institute, Northwestern University, Ogilvy, Anthropologie, Bon Appétit, charity: water

Ask me about: how my handwriting became a font for Bon Appétit magazine, the year I drew every single day, my latest home renovation

I love: my three kids, my three cats, baking sourdough bread, finding color palettes in the wild, fudgy brownies, reading